![]() ![]() In a few decades, linear TV will be the fixed-line telephone: no longer mainstream. Satellite TV subscribers will be fewer and more rural. Rapid Innovation: streaming entertainment apps have frequent improvement updates and streaming is the primary source of UHD 4K video content.Įventually, as linear TV viewing falls in viewing and value, the spectrum it now uses on cable, fiber, and over-the-air will be reallocated to expand internet data transmission.Freedom and Flexibility: Consumers can watch content on demand, on any screen, and the experience is personalized to individual tastes.Ecosystem Growth: The internet is getting faster and more reliable, while penetration of connected devices, like smart TVs and smart phones is also rising.Streaming entertainment is expanding rapidly because of: Those networks that fail to develop first-class apps will lose viewing and revenue. Existing linear networks that offer compelling internet apps will generate more viewing and become more valuable. These apps, such as Disney+, HBO Max, Paramount+, and BBC iPlayer enable binge viewing and catch-up viewing. The world's leading linear TV networks now offer their programming on-demand through apps that run on phones and smart TVs. We hope to continue being one of the leading firms of the streaming entertainment era. The new era of streaming entertainment, which began in the mid-2000’s, is likely to be very big and enduring also, given the flexibility and ubiquity of the internet around the world. Linear video in the home was a huge advance over radio, and very large firms emerged to meet consumer desires over the last 60 years. Radio was the dominant home entertainment media for nearly 50 years until linear TV took over in the 1950’s and 1960’s. Now streaming entertainment - which is on-demand, personalized, and available on any screen - is replacing linear TV.Ĭhanges of this magnitude are rare. People love movies and TV shows, but they don't love the linear TV experience, where channels present programs only at particular times on non-portable screens with complicated remote controls. Netflix's View: streaming entertainment is replacing linear TV ![]()
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